Today's consumers are becoming more and more self-aware, leading to what is called "conscious consumerism." Conscious consumerism challenges people to think critically about the products they buy and evaluate them on the basis of health and sustainability, both for people and the planet. As a result, when it comes to beauty and wellness products, people are becoming more aware than ever of the ingredients in their cosmetics.
There's also been a surge in people who will only purchase cruelty-free cosmetics. In fact, the market for vegan cosmetics, or products not tested on animals, is expected to reach $21.4 billion by 2027. Plus, at least 37 countries have banned or restricted the sale of beauty products tested on animals. It seems like consumers, animal cruelty-free makeup brands, and even government officials are on the same page.
By embracing vegan and cruelty-free makeup brands, people are making more conscientious beauty decisions. For those who are looking to make their beauty routine cruelty-free, we're here to help.
The Rise of Cruelty-Free Beauty and Wellness
Decades ago, there was no end in sight when it came to animal testing in the cosmetics industry. The United States Food, Drug & Cosmetic Act of 1938 required higher safety standards for beauty products, but this meant that companies heavily relied on animal testing to bring products to market. Now, brands all but have to market cruelty-free products to compete in a saturated market.
Ethical businesses are now partnering with consumers to make a difference. In fact, over 8.3 million people have advocated for a complete ban on animal testing altogether. Demand for cruelty-free products keeps growing steadily and vegan and cruelty-free makeup brands are now available even at mass retailers like Target, Ulta, and Sephora.
Conscious consumers want to buy products that make them feel good inside and out. Animal/cruelty-free makeup brands offer options that help consumers feel better about their purchases. While making the decision to go cruelty-free is important, it's equally important to find the right products for your beauty routine.
The Cruelty-Free Cosmetics Consumers Value Most
If you're interested in the cruelty-free beauty movement or are looking for new cruelty-free makeup and skincare products, it's important to find what works best for your skin. Fortunately, there are plenty of vegan and animal cruelty-free makeup brands to choose from. Here are a few brands that work well for the conscious consumer:
1. Milani Cosmetics
Vegan makeup fans should explore everything Milani Cosmetics has to offer. From vegan setting spray to blush, as well as concealer and brow color, this brand has something for everyone who wants to buy cruelty-free makeup. Milani even offers face oil and lip mask to improve the look and feel of your skin, no matter the season.
2. Too Faced Beauty Products
Too Faced also has an entire line of vegan and cruelty-free products for conscious consumers. Are you looking for a foundation you can feel good about? Too Faced has a variety of shades. Looking for eyeliner or vegan makeup application accessories? Too Faced has options for those as well.
3. Urban Decay
Urban Decay has been on the cruelty-free makeup scene for years, and the brand even has its own "Vegan Makeup" tab. Originally one of the most "edgy" makeup brands out there, Urban Decay continues to expand its product offerings to be inclusive of all consumers. Plus, if your friends ask you where you got your makeup, dropping Urban Decay offers some social capital, too.
4. Large Retailers
Yes, even Target is catering to the cruelty-free consumer. If you shop for makeup in-store and online, you will find affordable vegan makeup options that make you feel better about your new beauty routine (and your budget). Target also offers skin replenishing creams and other skin care options for a holistic cruelty-free approach.
The vegan and cruelty-free makeup movement has boomed over the last few years, and the trend is here to stay. If you're curious about the movement and want to learn more about the benefits of vegan and cruelty-free beauty products, Cortiva has the resources you need.