• Cortiva Institute

Social Responsibilities and Ethics Involved in the Beauty Industry


Beauty isn’t just about making people feel or look better. Yes, makeup artist classes in Pompano Beach, FL, can help you develop the skills you need to deliver a flawless look. However, as a makeup artist, you’re part of a community both professionally and locally. Everyone knows that clients tend to chat and may share sensitive details about their personal lives. You’d never dream of abusing that trust. They also trust you to use ethically-sourced products and deliver both services and materials of a certain quality. There are social responsibilities and ethical practices that are assumed when you’re working in the beauty industry. As clients and customers become more socially and environmentally conscious, the importance of these choices will only increase.

Putting People First

Every business needs to make a profit. It’s how companies operate, but this doesn’t mean you have to dismiss the value of people. Putting people first helps to develop lasting relationships. Building a rapport with your clients and customers enables them to feel more comfortable with you and more confident in recommending you to their friends, family members, and coworkers. Putting people first is good for them, and it’s good for business.

Poverty and Products

Price isn’t everything. When it comes to sourcing ingredients and finding quality products, the most expensive isn’t always the best. You already know that from experimenting with beauty products yourself. The cheapest isn’t usually the best either. Quality must be ensured, but it isn’t the only factor. Purchasing products impacts poverty both domestically and globally. While “Made in the USA” products ought to always be considered, foreign workers rely on shipping their products abroad.

Look at the transparency and socially-responsible practices of companies and focus on beauty products that are verifiably ethical in terms of their business dealings. Treating your clients and customers well is vital, but those lotions, creams, and gels all have to come from somewhere. Those workers are worthy of your concern as well.

Looking at Labels

Fortunately, there are labels that can assist with making responsible and ethical choices. Organic ingredients are better for the environment. Fair trade products and ingredients are purchased at a fair price. This ensures sustainable wages for local and small scale farmers who grow the crops that are used for many ingredients. These products also provide support for community projects, such as clean drinking water or improving local healthcare. Look for certified fair trade or organic labels. Other labels to consider include vegan or cruelty free. If you’re an animal lover, this doesn’t really need to be justified. Ethical practices don’t extend solely to human beings.



Certifications

Certifications are good indicators, and one is worth mentioning in particular. SA8000 is an auditable certification standard. It’s designed to encourage organizations to develop, maintain, and apply socially-acceptable practices in the workplace. The SA8000’s criteria were developed from various industry and corporate codes to create a common standard for social welfare compliance. Companies that are SA8000 certified are definitely worth keeping in mind.

A makeup artist certification school in Pompano Beach, FL, can help you get started on a valuable and rewarding career, but don’t forget the importance of people along the way. Contact Cortiva Institute Massage Therapy & Skin Care School at (954) 975-6400 if you have any questions.

CampusPrograms-1-1024x512.jpg
LOGO - SCHOOL - JULY 2019 - White.png

Cortiva Institute is a network of massage therapy and skin care schools — all united by a common mission and standards that help students, clients and the community thrive.

  • Facebook
  • Instagram
  • YouTube

© 2020 by NT Holdings, LLC. | Privacy Policy | Consumer Information