top of page

Makeup Trends for Winter 2020/2021

The year 2020 wasn't exactly one for experimenting with new "lewks" or for playing with makeup. Many people spent much of the year with a large part of their face covered or lounging at home with nowhere to go and no one to see.

But the start of the holiday season and the arrival of winter mean that there are likely to be more events on the schedule, even if they're likely to be video-based, socially distant activities. Makeup trends for the upcoming season let you put your best face forward, whether you're talking to colleagues or socializing with friends over Zoom. Tap your inner makeup artist and give these looks a try.

A Healthy Glow

Winter might typically be the time to go matte with your makeup look, but this year is different. This year, it's all about getting (or faking) a healthy glow. You want to look radiant and lit-from-within when you step into a room or appear on a video call.

To get a glowy look, sweep highlighter across your cheekbones and bridge of your nose after you've applied blush. Add a bit more shine to your look by wearing a shimmering lip gloss.

Dramatic Liner

With the lower part of your face covered much of the time, the eyes really have to carry a lot of the weight of a makeup look. So it's no surprise that the looks that are trending this season tend to feature dramatic liner.

One look that's expected to be big this year is graphic eyeliner. Graphic liner really lets you play around and experiment with the use of eyeliner. Instead of trying to blend it in with eyeshadow, you can have the liner stand alone and speak for itself.

Another way to play around with eyeliner this season is to choose a color that's anything but basic black or brown. Pastel blue or green can create a dramatic look while a white liner is sure to pop against darker complexions. Plus, bright or light liner colors tend to look great over video.

Another eyeliner look that's back this season is the classic cat-eye but done more dramatically. Think fun colors instead of basic or glittery instead of matte.

A Berry Lip

If you want to stand out on all your holiday party Zoom calls, a bold lip is the way to go. This winter, it's all about being berry bold. A deep, burgundy shade can work on a variety of skin tones, you just need to choose the hue that complements your complexion. For example, if you have fair skin with a warm undertone, a strawberry hue will look great. If you have dark skin with a cool undertone, a deep mulberry hue will complement your skin nicely.

Bold Blue Eyes

Get the winter blues, but in a good way, by washing the entire eyelid and crease, and lining under the eye in a dramatic shade of blue. A pale periwinkle will bring to mind cool, starry nights while bright and brilliant cobalt will turn heads from across the room, er, Zoom.

Fluffy Brows

Brows have evolved over the years, from the over-plucked practically nothings of the early 00's to the big and bushy brows of the '10s. Now the look is natural and fluffy, with the brows brushed upward to create a full look.

To get your own fluffy brows, use a spooly brush to feather the brows, and add texture. You can also apply soap to your brows to shape them and hold them in place. If you have sparse brows or are missing hair in some areas, use a brow pen to fill in the blanks.

If you love to create makeup looks and experiment with trends, why not take makeup artist classes and see if a career as a makeup artist is right for you? Cortiva Institute Massage Therapy and Skin Care Schools offer makeup artist training programs that let you develop your artist talents while learning about the science behind makeup and skincare. To get started a new career, request more information today.

bottom of page