• Cortiva Institute

How the Beauty Industry Is Responding to Coronavirus

Updated: Aug 12


The coronavirus pandemic has changed daily life, and skin care certificate programs in Baltimore, MD, have had to adapt. The beauty industry has already started learning how to adapt due to the coronavirus and the risk of spreading the disease. Fortunately, skin care specialists and beauty experts understand the importance of safety and always consider the health and well-being of their clients and coworkers.

1. Soap

The old reliable methods are often the best ones. Soap and warm water may seem simple, but they're also effective. After avoiding exposure, regular and consistent hand washing is the CDC's highest recommendation. Shops and schools are staying stocked up as best they can with hand soap, so their people can stay clean and prevent contamination. It's a pretty basic response, but it's also one of the most effective ones.

2. Sanitizer

Clients and customers need something simple and reliable. Salons and schools are ensuring hand sanitizers are available to everyone. Some salons are placing hand sanitizers at the reception desk so that customers and workers can easily apply sanitizer when leaving the salon. Use sanitizer when handwashing is not readily an option. You will mitigate the risk of spreading germs.

3. Disinfectants

Cleanliness is key. That much should be obvious. While cleaning work stations has always been standard practice, today it's more important than ever before. Disinfection protocols have already been recommended for businesses and public institutions. Although current disinfectants haven't been confirmed to specifically combat COVID-19, they are known to kill other viruses and bacteria. It's the best option currently available, and the beauty industry is making the most out of these tools.

4. Vigilance

It's unfortunate, but with tragedy comes opportunity. The FDA has already had to clamp down on false COVID-19 claims from manufacturers claiming to have treatment or prevention for the coronavirus. Professionals in the beauty industry are paying attention. Any materials or tools they use are established to be helpful, at least for other viruses and bacteria, such as the flu. While this isn't foolproof, they're the best tools currently available to do the job.

5. Events

In-person events are an obvious hazard, especially when social distancing isn't possible. Some cities and states are still enforcing limits when it comes to gatherings, and the beauty industry is adhering to these restrictions. The upcoming calendar for national and international events is pretty barren. This is intentional since it reduces the risk of exposure to everyone involved.

6. Online

When possible, events are being taken online. Beauty industry allies are already scheduling online workshops, training, and outreach. Keeping everyone connected online is helpful, even if it isn't an ideal way to meet every need.

7. Travel

Travel restrictions are still in place. Many companies and beauty brands had already issued a travel warning and enacted limitations before governments and local agencies. While these will eventually be lifted, currently, restrictions are still in place. All travel is typically limited to the local area. National and international travel simply isn't happening right now.

8. Independence

With supply chains disrupted, salons and beauty suppliers have had to look at alternatives. For local brands and independent companies, this has proven to be quite a bonus. Boutiques and other businesses have to get their supplies from somewhere. As they re-open and do their best to meet the demand, independent beauty brands and local suppliers have done their best to step up to the challenge.

Every skin school in Baltimore, MD, is taking the risk posed by coronavirus seriously. Contact Cortiva Institute Massage Therapy & Skin Care School at (410) 636-7929 to learn more.

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Cortiva Institute is a network of massage therapy and skin care schools — all united by a common mission and standards that help students, clients and the community thrive.

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