Meet Dusty Weideman, LMT, Cortiva graduate and entrepreneur. Since graduating from our Hoboken campus in 2014, Dusty has opened her own massage therapy business, Massage by Dusty, and celebrated its four year anniversary last month.
Learn more about Dusty and her path to a rewarding career as a massage therapist.
What made you interested in massage therapy?
I have always been into health and wellness, self-care and taking care of my mind, body and spirit. Many years ago I went to nursing school but decided that wasn’t the career that I had thought I had always wanted. I continued to bartend for many more years, still searching for what it was that I wanted to do in the health field. One day massage therapy as a career kept popping up. There were 3 different signs in one day! So I decided to explore. I went to 2 open houses and met with someone at Cortiva as well. I thought this could be a wonderful and well-suited career choice for me because I love helping others. I love the body, anatomy and the connection of everything that encompassed us as humans. I’ve always wanted to help and heal others and my career in massage therapy has given me that opportunity.
What made you decide to attend Cortiva Institute?
Cortiva was conveniently located in Hoboken and I heard good reviews. It made perfect sense for me.
What was your overall experience at Cortiva Institute?
Cortiva set the foundation for my massage skills gave me all the knowledge through massage, business, ethics courses and more. Class work and clinicals provided so much hands-on work that’s so necessary for this career choice. I was able to go to the staff and faculty with any questions and concerns. I felt confident in myself as an LMT to then move forward and establishing myself as an experienced, skilled and caring therapist with all the tools for success.
Would you recommend Cortiva Institute to someone else?
Yes, it was something that changed the path of my life.
How did you get to where you are today?
By hustling! Seeking out all avenues and working hard. Getting my name out there by working on clients and relying on their word-of-mouth and referrals was very helpful. Social media was also very instrumental of how I got to where I am today! It gave me the platform to gain different types of audiences and was a key element for my marketing. I joined women’s organizations, networking events, business groups, community events, fundraisers and any other thing I could think of— I would be a part of. I would drop my card off at businesses, schools, restaurants and anywhere I could think of. I made sure that I went to many local networking events so I could get connected with people and have them get to know me.
As far as inspiration, everything I do comes from a place of love! I am motivated by it and I live by it.
What do you enjoy most about your current job?
I get to work on everyone! There isn’t one person that could not benefit from massage in one way or another. I get so much joy in helping people feel better all around. I help them gain peace of mind! I help athletes recovering from injuries, PTSD victims, clients with cancer, and kids. I help create an overall sense of wellness. Working on dogs has also been a great joy— I have a sweet dog I’ve gone to every week for the last year and a half.
I’m so proud and happy I’ve created such a rewarding fulfilling unique career for myself! I am a big part of my community as I partner with many different businesses schools and organizations in Hoboken and Jersey City. I love that I’m able to have a studio, do house calls and to work planned events such as wellness events, parties, teacher appreciation, weddings, fundraisers, gym events… the list goes on! You name it and add massage therapy to it.
What is your advice for someone who is considering a career in massage therapy?
Don’t discount anyone’s advice and listen to all resources. Make your own clear personal choices and know what they mean to you. Stick with them and surround yourself with like-minded people. But always follow your heart and do it your way—that’s what I did!